‘Sales have stopped’: Ontario developers predict layoffs if cost to build doesn’t fall

A developer lobby group is renewing calls to introduce tax cuts for new projects as housing starts continue to slow, warning that if something doesn’t change, tens of thousands of jobs could be at risk.
On Monday, the Building Industry and Land Development Association released a brief calculation considering how far new home construction could fall and how many jobs could be lost if the sale of new homes remains low.
So far this year, new single-detached family homes sales are down 50 per cent in and around Toronto, while condo sales have dropped 65 per cent compared to last year.
“We are seeing sales have stopped,” President and CEO of BILD Dave Wilkes told Global News. “Without sales, you don’t have that ability to undertake new projects, to make those investments, to provide those well-paying jobs the sector is known for.”
A research brief prepared for the advocacy group by Altus Group found that if housing starts remain low, they could bottom out at 4,000 new single-family homes per year and 10,000 new apartments.
“Importantly, this is not a forecast or projection; there may be many reasons why sales will recover,” a note of caution in the paper explains.
If home sales do not recover, however, the research suggested tens of thousands of construction jobs could be on the line. It found 40,000 direct homebuilding jobs could go, as well as 30,000 construction supply chain jobs.
The prediction comes in contrast to concerns only a year ago, when a labour shortage was cited as one reason for growing housing costs in Canada.
“That’s how quickly the market has turned, unfortunately,” Wilkes said. “We’ve seen a number of factors that created the challenges, and we see a number of solutions that can get us out of this. The market really did turn as interest rates went up, as we saw some instability in the geopolitical environment and the challenges that that created.”

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He said that while costs like borrowing, materials and labour have now dropped as interest rates begin to fall again, a nervous market is being stalled by taxes and fees.
“What we have now is a cost-to-build crisis as the market has reset, where the price points are too high for individuals to be able to afford, despite the other adjustments,” he said.
BILD is using the potential labour shortage and slow market to ask for more financial relief for the development sector. It is calling for the federal and provincial governments to waive the harmonized sales tax on all new developments, rather than a few specific categories.
It’s a move BILD said would cost around $2 billion for the federal government and $900 million for Ontario.
“There’s projects being completed now, but once those projects get completed in ’26 and ’27, there is gonna be a real lack of jobs, lack of investment, lack of a new activity, and lack of delivery of new homes in ’28 and ’29,” Wilkes added.
Reducing the burden cost of taxes on builders has been a central request from the development community for years and has grown louder as new housing starts have slowed.
Recent provincial legislation made major changes to the fees homebuilders pay to towns and cities, also reducing some of the approvals they have to go through.
It remains to be seen how effective those changes are, with government-controlled fees making up less than a third of the cost of building a home.
Figures prepared to brief Ontario Housing Minister Rob Flack, obtained by Global News, show soft costs like taxes don’t make up much more of the new cost of a home than developer profit does.
The graphic shows that 10 to 20 per cent of the cost of building a new home is developer profit, while 10 to 30 per cent is soft costs. A further 10 to 20 per cent is land and 50 to 70 per cent is hard costs like materials and labour.
Data presented to Ontario’s housing minister.
Global News
“Projected profit margins generally must be >10% for a housing development to be viable,” the briefing explained.
Wilkes said developers need a certain profit margin to ensure they can secure loans and financing, pointing out the slowing market had already forced some to accept lower profits.
“The market is forcing those adjustments in profit — we always argue it is a 10 to 12 per cent range,” he said.
“Do we need to? The market is forcing that decision. Now, government — through development charges (provincial sales tax), (goods and services tax) — is making more on a house, many more fold, than the developer.”
A spokesperson for the Ministry of Municipal Affairs and Housing indicated the Ontario government could be open to the move.
“We have been clear – we need partnership from the federal government to continue reducing HST and GST on homes,” they wrote in a statement.
© 2025 Global News, a division of Corus Entertainment Inc.


Spirits maker Diageo will cease operations at its bottling facility in Amherstburg, Ont., early next year, as it shifts some bottling volume to the U.S., the company announced on Thursday.
The facility, which bottles Crown Royal products, will close in February in a move aimed at improving its North American supply chain.

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About 200 jobs will be affected.
“This was a difficult decision, but one that is crucial to improving the efficiency and resiliency of our supply chain network,” Marsha McIntosh, Diageo’s president of North America supply, said in a statement.
Diageo said it will engage with the community and find ways to support its employees through the transition, and work alongside Unifor to assist unionized workers.
The company said it will still maintain a “significant” footprint in Canada — including its headquarters and warehouse operations in the Greater Toronto Area, and bottling and distillation facilities in Manitoba and Quebec.
McIntosh added the company’s Crown Royal products will continue to be mashed, distilled and aged at its Canadian facilities.
© 2025 The Canadian Press

Toronto police say a 33-year-old man has been charged with attempted murder after allegedly striking two men with his car Wednesday evening.
Officers say they responded to reports of a collision in the area of Don Mills Road and Gateway Boulevard in the city’s North York neighbourhood just before 10:30 p.m.

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Police say two men got into an argument, leading to one man getting into his car and hitting the other man with it.
They say the man then put his car into reverse, striking a second man.
A man in his 50s was transported to hospital with serious injuries and the second man, in his 20s, had minor injuries.
Police say the suspect from Markham, Ont., faces several other charges as well, including two counts of assault with a weapon, uttering threats and dangerous driving.
© 2025 The Canadian Press

A court document shows a Lindsay, Ont., man facing charges for allegedly breaking into an apartment was carrying a crossbow when he was confronted by a tenant.
The resident, Jeremy David McDonald, is also facing assault charges in the incident on Aug. 18 — a fact that has generated widespread interest in the case.
Police information filed in court alleges that Michael Kyle Breen damaged a window and screen at McDonald’s home and carried a crossbow.
The court document says the 41-year-old Breen is charged with break and enter, possession of a weapon for a dangerous purpose, mischief under $5,000 and failing to comply with a probation order.

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Police have said that Breen, who is scheduled to appear in court for a bail hearing next week, was already wanted for unrelated offences.
McDonald, the 44-year-old resident, was charged with aggravated assault and assault with a weapon after he allegedly “did endanger the life” of Breen.
Premier Doug Ford blasted the decision to charge the apartment resident, saying last week that it shows “something is broken.”
Kawartha Lakes Police Chief Kirk Robertson wrote in a statement Wednesday that he recognizes the incident has generated significant public interest and “emotional” responses, but called some of the reaction “unjust and inaccurate.”
Robertson wrote that individuals have the right to defend themselves and their property, but the law requires that any defensive action be proportionate to the threat faced.
“This means that while homeowners do have the right to protect themselves and their property, the use of force must be reasonable given the circumstances,” he wrote.
© 2025 The Canadian Press
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